ITRA Global

William L. Strong

Managing Broker

990 Highland Drive, #212-R Solana Beach, CA, 92075 USA
+1 (760) 777-2880



San Diego, California

Commercial Real Estate

Riviera Real Estate, Inc.

William Strong has been involved in commercial real estate for over 12 years.  He is a broker who is solely devoted to client representation, where he focuses on aligning their place of business with their overall corporate strategy.  Being actively involved in the vibrant San Diego market has helped him develop his reputation for having an expertise in corporate location and relocation with smooth transaction implementation. 

William's formal real estate career began in Colorado in 2003, after he graduated from the University of Colorado with a Bachelor Degree in Business Administration with an emphasis in Real Estate.  Since returning to California, William has helped execute over 550 lease transactions with an aggregate value of over $150 million.

William has been a strong supporter of the University of San Diego since he received his Master's degree in Business Administration (MBA) along with a Master's in Real Estate (MSRE). He currently serves as a board member of the Real Estate Alumni Association where he is the head chair of their largest, annual scholarship fundraiser.

When William is not working, he likes to travel, stay fit, play sports and spend time with his family and friends. 


Tenant Representation

• Commercial Condos

• Purchase & Owner/Users

• Subleasing, Assignment, Disposition

• Leasing and Renewals

• Lease Audit & Advisory

• Site Selection

• Strategic Consulting

• Project Management

• Lease Administration

• Strategic Alliance Service Provider

Practice Areas

• Office

• Law firms

• Medical & Dental

• Co-working & office sharing

• Biotech & Life-sciences Laboratories

• Distribution centers

• Flex & R&D Showrooms

• Warehouse & Storage

• Light manufacturing & Shop

• Industrial

• Retail

Following are some interesting facts about San Diego and its commercial real estate market…

  • San Diego is a major city in California, on the coast of the Pacific Ocean in Southern California, approximately 120 miles (190 km) south of Los Angeles and immediately adjacent to the border with Mexico. With an estimated population of 1,355,896 as of 2013, San Diego is the eighth-largest city in the United States and second-largest in California.
  • San Diego is the birthplace of California and is known for its mild year-round climate, natural deep-water harbor, extensive beaches, and recent emergence as a healthcare and biotechnology development center.
  • San Diego hosts the largest naval fleet in the world:  in 2008 it was home to 53 ships, over 120 tenant commands, and more than 35,000 sailors, soldiers, Department of Defense civilian employees and contractors. San Diego is home to the California National Guard’s 79th Infantry Brigade Combat team.
  • About 5 percent of all civilian jobs in the county are military-related, and 15,000 businesses in San Diego County rely on Department of Defense contracts.
  • Tourism is a major industry owing to the city’s climate, its beaches, and numerous tourist attractions such as Balboa Park, Belmont amusement park, San Diego Zoo, San Diego Zoo Safari Park, and SeaWorld San Diego.
  • San Diego’s commercial port and its location on the United States-Mexico border make international trade an important factor in the city’s economy. The city is authorized by the United States government to operate as a Foreign Trade Zone.