ITRA Global News

International Culture: A Topic of Discussion at Recent ITRA Global Conference

May 02, 2013

ITRA Global, one of the largest real estate organizations devoted to the representation of corporate tenants and occupiers of commercial real estate worldwide, recently held its Fall Conference at the Wynn Hotel and Resort in Las Vegas, Nevada. Top executives of ITRA Global and select guests discussed best practices and strategic planning related to the site selection efforts of local, national and international clients.

A key topic of discussion was “cultural assimilation”, led by Bruce International, Inc. (BII), a global linguistics company and a Gold Sponsor of the conference. BII presented the top items that ITRA Global executives must know when helping international clients with language and cultural differences to avoid some of the common cultural challenges that arise when companies expand to other countries for the first time.

Melissa Meyer, President of BII states, “Knowing how to work within foreign cultures is key to global success in any culture. All countries have a set of cultural values that affect their style of negotiation and communication. ITRA Global affiliates, with the help of BII’s support services, are well prepared to assist in successful global mobility for their clients.”

ITRA Global is an organization of real estate professionals specializing in representing tenants and buyers in the leasing, acquisition and disposition of office, industrial and retail facilities. With coverage in major markets around the world, ITRA Global is one of the largest organizations dedicated to representing tenants and occupiers of commercial real estate. Clients benefit by having an experienced professional as their trusted advisor, providing conflict-free representation with total objectivity.

For assistance with all areas of cultural training and translation, visit the web site of Bruce International, Inc. or you may contact them at

For more information about the conference, please contact Beth Wade, ITRA Global Executive Director, at 706.654.3201 or email To learn more about conflict-free representation and the worldwide representatives of ITRA Global, please visit the ITRA Global web site.


Back to blog